For the first time since the Advertising Council was founded in 1942, the organization – which direct and coordinates public service campaigns on behalf of Madison Avenue and the media industry – is introducing ads meant to tackle a social issue of concern to gays and lesbians.

The campaign, which is scheduled to be announced by the council in Washington on Wednesday, will seek to discourage bullying and harassment of teenagers who are gay, lesbian, bisexual or transgender.

The campaign, created pro bono by the New York office of Arnold Worldwide, urges an end to using derogatory language, particularly labeling anything deemed negative or unpleasant as “so gay.” That is underlined by the theme of the campaign: “When you say, ‘That’s so gay,’ do you realize what you say? Knock it off.” Click on Read More for the rest of the story...